Anagrama is a creative capsule of sorts, an innovative team of designers who are collectively spearheading a design movement in their hometown of Monterrey, Mexico. The team was recently tasked with the branding and retail design of Kindo, an exclusive boutique for kids' clothing.

Located in San Pedro Garza Garcia, Mexico, Kindo offers a wide selection of trendsetting and original clothing items for children. The brand is inspired by a didactic bead maze (ya know, that old kids toy that graces the table of every dental office waiting room) made up of geometric shapes, and uses simple figures as its base, creating an adaptation with a fun twist. Kindo’s color palette attempts to reflect a child’s personality, using a wide range of pastel and neon colors. The icon represents the mix of the classic and the new that make up the brand.

The store’s interior aims at complementing the experience for adults as well as children. It creates a dynamic space where each of the bead maze’s attributes are used for the products’ exhibition. The tubes function as display stands for clothing and the beads are used to exhibit an array of accessories. The interior achieves its function as a unique space that perfectly complements the brand’s style.