It seems as though La Perla has swapped their signature yellow velvet poof for gilded chain metal embellishments at their newly crafted Florence Boutique, a welcoming change for the 62 year-young lingerie house inside their 150th shop.

Architect Roberto Baciocchi, founder of Baciocchi Associates, has La Perla’s slinky and sensual garments showcased on the backs of gold mesh and periwinkle floors. Lit to amaze, the space literally glows! Avoiding 90-degree corners, the walls are seductively curved in perfect synch with the curvature of the golden partitions.

The space as a whole is divided in smaller spaces; each telling a different, yet very similar feel-good-be-sexy story.

Photography: La Perla