The Edit: Going Big with Small Mobile Retail Carts
/Short-term retail is not just for small businesses anymore. What started as a way for the boutique shops to create a affordable, one-time experience for their following, has rolled into a golden opportunity for big business as well. Basically, these "pop-ups", don't seem to be popping down anytime soon.
Fine by us. We're continually inspired by the creative ingenuity of the brands who craft tiny outposts to house their mobile stores. Some are vintage-styled and quaint, while others are innovative and modular, but mostly all of them are on wheels! A brands gotta get around - right? We queued up our favorite mobile retail carts because sometimes, thinking big, doesn't always need to be so big.
Agence Marie Deroudilhe's wooden booth at Madeleines, designed for Michelin-starred chef Akrame Benallal. Photography by Julie Ansiau.
Under the direction of Bureau A, students of the Geneva University of Art and Design have completed a mobile exhibition set of modules – with a fully sized realization of the kitchen concept.
Installation for ‘Design Fete’ — a part of AGDA’s State of Design Festival. No-Name carnival food stall designed by Maythorpe.
Wheelys Cafe's are bicycle carts that provide coffee for a mobile generation on the move.
Eki.Truck designed by Estelle Vincent for Ekimetrics. Photography is by Arnaud Schelstraete.
The Woolmark Company partners with ECAL and Mover to present 'In Wool We Trust', a Woolcandy cart designed by Carolien Niebling.
The pretzel makers over at Sigmund's sell their bread goods from this quaint little cart.
Mobile cake shop, Pompon Cakes, scoots around Kamakura in a thin black cart with a branded canopy.
Kitchen by Mike on Wheels. Image: Ashley Jones
COS Pop-up Store designed by Chmara.Rosinke
Big company - small cart! Even large fashion houses, such as Chanel, understands the importance of being mobile.
