Céline Sets Up Shop in Soho

Snapshot: FOS (a.k.a. Thomas Poulsen) collaborates with Céline founder, Phoebe Philo in opening a brand new top-of-the-line store on the cobble stone streets of Soho.

Soho has always had a forte for fashion, and now it has a new Céline store to fulfill its demand of Paris-based chic. In collaboration with Danish designer FOS, Phoebe Philo’s work has found a new home in downtown New York, giving the district something new to brag about as the shop opens on the first day of New York Fashion Week.

Famous for truly unique installations and artwork, it’s no surprise that FOS  has forged some really new and absolutely beautiful pieces for Céline's fifth U.S. store.  His somewhat quirky and almost magical touch melds with Philo’s minimalistic approach to create a fresh and fantastical vision of luxury. Providing functional furniture, notably fantastical floor lamps, a chandelier and a gravity defying table, the Soho store offers connoisseurs an entirely new experience that distinctly defines the excitement of shopping.

The French House serves as the perfect pedestal to display Philo’s line: split into three sections the clean and crisp white walls glide shoppers into a vast and beautiful place that excites the senses. With carefully orchestrated lighting, marble inlaid stone floors, embossed walls that serve as stages for various designer fashion pieces and a modest yet lively array of unique furniture and patterned floors make the store front feel open and alive. The new Wooster Street location really is more than a store: it’s a one-of-a-kind experience.

Echoing the aesthetic found in its London location, the store manages to keep the Céline brand consistent while offering its own flavor that blends with Soho’s particular flair. If you’re looking for a top-tier line of fashion and an exciting chance to delve into the Céline experience, then look no further than Soho’s new center of fashion.

Photography courtesy of Céline