Fitzrovia Charm: Debut of The London EDITION Hotel

Ian Schrager rose to fame by co-founding the most legendary disco of the 20th century – Studio 54, and has since triggered a boutique hotel revolution with his groundbreaking designs and attention to service. The Hotelier's recent collaboration with Marriott has led to the much awaited debut of The London EDITION hotel, which opened its doors for the first time last night with a glitzy soiree in respects to London Fashion Week. The opening of the sophisticated establishment will mark Schrager's third EDITION hotel, which is located in a historic building in Fitzrovia, a leafy neighborhood that occupies central London.

The décor is a collaborative effort of the Ian Schrager design team and respected design studio Yabu Pushelberg. Opulent but not overbearing, the design of the hotel blends the building's ornate architecture with modern design elements, and creating a unique atmosphere that's both sophisticated and welcoming.

The 173-suite hotel brings together the integrity and character of a historic building with a simple, sophisticated design sensibility to create a seamless blend of charisma and ease. In the lobby, two large bronze chandeliers, inspired by New York’s Grand Central Station, scale down the lofty ceilings to make the space more intimate. Here, a curated series of photographic portraits, landscapes and still lifes adorn the walls and add a personalized touch.

Berners Tavern, the hotel's signature restaurant, is equally inspired by the American contemporary artist. Made from blackened steel, the eatery sits in front of four back lit and antique mirror silver leaf arches. The setting of this rather stunning 140-seat restaurant is inspired by the muted colors of Johannes Vermeer and Donald Judd paintings. The walls are dipped in a sensual taupe shade, and tub chairs in the front of the space create a café-like setting.

Up top, the suites are outfitted with oak floors that are paired with wood-panelled walls in dark walnut or light oak, creating a cosy, cabin-like feel. Here, modern walnut desks and tables are cantilevered off the walls, comfy lounge chairs, linen-and-silk drapery, silk area rugs, and an original, baroque-framed work by belgian photographer Hendrik Kerstens. The suites and lofts have additional living areas with George Smith sofas, and a number of rooms have private terraces that come with sweeping views of London town.

Perhaps the most impressive spaces in The London EDITION will be the massive 2,000 sq. ft. custom-furnished penthouse with an expansive wraparound landscaped terrace and, obviously, the most stunning views the hotel can offer. This pad comes with its own private dining room, full kitchen and living room. There's an abundance of walnut wood paneling, custom furniture and hardwood floors. The penthouses are furnished with a mix of unique pieces and iconic British and European design: Donald Jud-inspired sofas in pale green velvet, leather wingback chairs, an over sized and tufted leather khaki sofa, black metal furniture and lighting by Christian Liaigre, an antique billiard table; and mustard velvet slipper chairs.

Photography Courtesy of The London EDITION