Posts Tagged ‘Rainbow City’
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It seems like the duo behind FWY can go from 2D to 3D with a quick snap of the finger. Borkson and Sandoval decided to give us a glimpse into the schematic phase of the Happy Rainbow exhibition, with their conceptual illustrations – which are art in itself. The joyous characters are first created on a two dimensional wonderland, then transformed into an interactive rainbow shrine. We caught up with Borkson and Sandoval, and decided to ask them some trivial questions, to get a better idea of who they are and how they work (note: Borkson and Sandoval answered the questions as one – which made us smile.)
KNSTRCT: If aliens came to our planet, and you could send only one person to be an ambassador, to talk them out of annihilating the human race, who would you send?
K: When you sleep at night, do you dream of the color spectrum? Do more than less objects in your dreams have smiley faces?
FWY: No, there are so many things that happen in dreams – so abstract or normal situations or magical ideas or things that are not quite explainable.
K: FriendsWithYou expresses their dream of pushing evil out of the world, we love this concept! What’s your game plan on kicking evil out?
FWY: I think we do this in our personal lives. We don’t want to kick out evil. Sometimes it’s necessary. We just want to arm people with power and increase love and magic between all people.
K: Would you consider the TV series Jersey Shore a reality show? or a documentary?
FWY: It’s just awesome
K: FriendsWithYou has copyrights to the term “Magic, Luck, and Friendship. Do either of you practice magic?
FWY: We both do!
K: Who do you like more, your mom? or your dad?
FWY: love them both differently.
K: Do you prefer to read fiction? or non-fiction?
FWY: I like fictional graphic novels depicting factual stories or legends the best.
K: What should we expect from FriendsWithYou next?
Samuel Borkson and Arturo Sandoval, founders of FWY, July 2012
Last week, Art Basel Miami kicked off in it’s usual spectacular form. We’re talking a full week, where art and design lovers flock down to South Beach for glitzy parties, artistic surprises, exclusive shows, oh and the hot Miami sun! The unveiling of FriendsWithYou’s latest creation, “Inner Space, The Secrets Of The Unknown’ has caught our attention in a major way.
The Miami based art collective team has spent recent years poping up in different cities with their larger-than-life community of happy and colorful inflatables called Rainbow City, but their creativity surely doesn’t stop there. FWY, who is spearheaded by Samuel Borkson and Arturo “Tury” Sandoval, designs art, toys, websites, graphics, and apparel. Borkson and Sandoval proudly showed off their new collection “Inner Space, The Secrets Of The Unknown’, which involves colorful wooden sculptures, tiny metal characters, magical inflatable creatures, and and mind teasing prints. FWY Explained that “the pieces on display are figurative self reflective treasures, levitating in a space continuum, revealing something otherwise inaccessible.” These new works have opened up in FWY’s permanent art space in the Miami Design District.
Knstrct had the chance to catch up with Samuel and Tury to get some more insight about the duo, because we had some questions, that couldnt go any longer without answers….
1. If aliens came to our planet, and you could send only one person to be an ambassador, to talk them out of annihilating the human race, who would you send?
2. FriendsWithYou expresses their dream of pushing evil out of the world, we love this concept! What’s your game plan on kicking evil out?
Mmmm I think we do this in our personal lives. We don’t want to kick out evil. Sometimes it’s necessary. We just want to arm people with power and increase love and magic between all people.
3. Who do you like more, your mom? or your dad?
love them both differently.
4. Would you consider the TV series Jersey Shore a reality show? or a documentary?
It’s just awesome !
5. FriendsWithYou has actual copyrights to the term “Magic, Luck, and Friendship. Do either of you practice magic?
we both do.
6. FriendsWithYou partnered up with Pharrell Williams a few years back, how did this partnership spawn? How involved is Pharrell in the actual design process?
We are friends and future projectors. We dream big and love hard.
7. I ran into Pharrell one time in the lobby of the Four Seasons Hotel in New York City, he’s handsome in real life, do you agree? (rate 1-10?)
Yeah he is handsome inside and out with a 10
If you, like many, are a little curious as to how the Friends With You exhibit turned out at Art Basel Miami here are a few photographs of the art instillation + concert event put on by Paper Magazine. The forty piece instillation was called Rainbow city, and it was installed in Miami Design District for two days of Art Basel. Tom Austin, an art correspondent describes the instillation as:
“Think 40-foot-tall inflatable “magical mushrooms,” surreal bounce houses that hold countless merrymakers, towering hot dog-shaped balloons with candy-cane stripes and performers strolling around in inflatable costume. The whole experience, according to the FWY manifesto, is meant to “capture the moment of an exploding star.”
Photographs courtesy of Billionaires Boys Club and Friends With You