H&M Ups Their Game

Hennes & Mauritz, better known as H&M, have spent the better part of 2011 and 2012 upping their game in a massive way! The Swedish team behind the mega brand is serious about giving you an uber fashionable wardrobe for pennies. Recently, something has changed, their garments have gone from fashionable – to near couture because of their smart collaborations with genius designers around the globe. Fashion makers such as Marni, Versace, Lanvin, Carola Remer, Isabeli Fontana have all joined forces to make awesome clothes available to the masses, with each seasons being more interesting than the last.

Neon Active Parka

Isabeli Fontana Swimwear Collection for H&M

Carola Remer Collection For H&M

Carola Remer Collection For H&M

Carola Remer Collection For H&M

Conscience Campaing For H&M

Frida Gustavsson Collection for H&M Summer

Constance Jablonski, Edita Vilkeviciute, Toni Garrn & Karmen Pedaru for H&M Conscious Campaign by Terry Richardson

(Photographs Courtesy Of H&M)