Premium Swedish bicycle brand BIKEID launches in the U.S. with an exclusive design for MoMA
September 13, 2013 – Swedish bicycle brand BIKEID’s new Svart bike, designed exclusively for the Museum of Modern Art’s Design Store in New York City, made its public debut this week. Robert Nightingale, U.S Creative Director for BIKEID, spoke to KNSTRCT about how the union between MOMA and BIKEID came to fruition; “I was actually in a meeting with the MoMA Design Store creative team, discussing some of my other design projects and at the end of the meeting I discreetly shared some of the work-in-progress designs for our then upcoming 2013 line of BIKEID bicycles… They immediately jumped at the idea and said, ‘We need to see a sample.’”
Following your basic design elements for fixed gear bicycles, the Svart has eliminated cables and levers and replaced them with a discreet, built-in rear foot brake. They’ve added this piece of clever ingenuity, an automatic two-speed gear system built directly into the rear hub, which will automatically shift up and down at 11mph. A feature that is sure to give you an edge on other riders.
The lightweight 25lb Chromoly steel frame comes in a solid matte black finish, which provides a subtle, yet stunning contrast to the glossy black components. It seems around every corner there’s something new to discover with this bike. Take the drop-down handlebars for example, which are covered in a special microfiber providing resistance from inclement weather.
Being able to roll through a city while completely open to the sights, smells, and sounds, gives you a feeling of freedom little else can provide. Oh, and you can look as stylish as this. BIKEID’s aim is simple, and that is, to keep it simple. Take the name for instance; “We… named it the Svart (Black in Swedish)”, Nightingale says, “not the most radical name, I know, but it’s a pretty accurate one. We’ve also kept all of the branding really subtle, which is important for us at BIKEID. Part of our brand story is about identity and we’re never going to have large race graphics down the side of our bikes. Our bikes are designed to become part of the identity of the rider, like a well cut suit.”
Most urbanites are destined to live in small apartments; BIKEID designs with this in mind. They set out to create something you’d be proud to post up in your hallway, in the corner of your kitchen, or even to mount on your wall like a piece of art. It just so happens, this piece of art you can also ride. Writing by Jordan Bailey.