July 19th, 2013 – An out-of-the-box brand that turns the act of purchasing a mobile product into an active and fun experience, has hit the shelves of Shanghai. COORDINATION ASIA, a Shanghai-based architecture firm known for creating visually robust environments, completed a new breed of telecom stores named AER for AISIDI, one of China’s leading resellers for mobile and digital products and services.
AER is a retail brand that enhances the life of the individual mobile user by offering customized mobile services in a playful, cool and customer-focused environment. The Lego-influenced shop is overflowing with voluptuous typography, creative display units, and an eye-catching indigo blue paint job!
Instead of rolling out the red carpet, the designers at COORDINATION painted a black pathway down the center of the store that reads ‘app up your life’ in a mixture of various-styled fonts.
AER is based on a great understanding of mobile lifestyle, in which mobile devices keep you connected, entertained and updated through a variety of online and offline apps. The store is designed as an interactive environment that caters to the needs of different target-customers: Trendy, Lifestyle and Tech Savvy.
Products are thematically presented in combination with related accessories, apps and carriers on custom-made presentation tables with ‘serving trays’. Following a black runway from the entrance, customers find the App Bar where they can try out mobile apps on a large interactive screen.
Photography Provided By COORDINATION ASIA