July 8th, 2013 – Four Lau and Sam Sum, founding designers of Hong Kong-based creative firm AS Design, actualized a dynamic restaurant outfitted with contrastingly layered hives to appeal to the swarm of youngsters in Guangzhou City, China. ‘Rice Home’ is a newly launched premium casual dining brand that pursues superior rice quality with an emphasis on unique and contemporary recipes.
The 1,300 square foot restaurant creatively blends modern and innovative rice-based meals with diversification to meet the young and trendy customers – all in an elegant and clean dining environment.
Lau and Sum explained that their clients wanted to “pursue new stimulus from their dishes to interior design with style, highlighting and showing the charm of cosmopolitan in new era.” The team of designers achieved this request by creating visually stimulating space using an grid of three dimensional hexagons, bright colors, and contrasting materials.
“We distributed this natural beehive structure in every corner, representing a dynamic “Home / Living space” with the meaning of being hard working to delve into new food products.” The designers noted. The inclusion of the irregular hexagons in the space was not only meant to represent the idea of home and hard work, but also to enhance spatial layering of the space and add visual depth.
Yellow bowl-shaped sculptures are secured the curved wood wall to create visual sense of food aroma and to arouse ones appetite. Instead of traditional food board menus, the designers opted for e-menus which are displayed on a series of TV’s at the entrance.
Photography Captured by Sing Studio By Sum Sing