June 19th 2013 – In high demand, and well deserved. Pop Art whiz-duo Craig & Karl are becoming near household names as their creative vision is being scattered throughout the world due to high-profile collaborations with names such as Sephora, New York Magazine, Vogue, The XX, and now the luxury German leather goods gurus at MCM. Craig & Karl joined forces with MCM (Mode Creation Munich) to fuse art and fashion together into the daily lives of fashion connoisseurs and art lovers alike.
Entitled ‘Eyes on the Horizon’, the limited edition Spring/Summer 2013 collection of clutches, handbags, briefcases, backpacks, and key chains, evokes a sunny optimism, recalling sun kissed vacations and the youthful excitement of endless summers.
The artwork is focused on playful eyes peering out through pairs of sunglasses while taking on amusing and abstracted forms to add a sense of fun and modernity to the collection. Craig & Karl then paired the eyes with splashes of color and summer motifs such as palm trees and water reflections.
The collaboration is a bold and fresh combination of the iconic German-engineered functionality with traditional craftsmanship of MCM with the colorful and abstract creative vision of Craig & Karl.
MCM explained that the collection name serves as a nod to the two artists living/working in two cities on opposite sides of the Atlantic Ocean – a modern concept that extends a familiarity to MCM’s clientele of seasoned travelers. The complete collection will be available in MCM flagship boutiques and selected retailers worldwide in June 2013.