The collaboration between JCA and Les Bébés happened when Chiu and his partner were having a drink outside their office after a long night of diligent work. “Our friend who we have known from our dragon boat team rode their bicycle passed us.” Chui says, “we said hi and realized they were looking for a retail space around the neighborhood. We advise them about a shop that just came on the market by the corner of our office. The next day the shop was rented, and we were commissioned to design their first brand shop.”
“From the first meeting with the client, I was fascinated with the cupcake packaging, how a flat surface cardboard could eventually fold up to create a space that allows for the cupcake to be taken away.” Chiu explained. “After much study, this exact “folding” action became our main concept in creating a space where cupcakes and how we view/walk/rest/taste became a unified experience.”
The shape of the store is simple; rectangular with an a-frame ceiling, playing on the idea of the outside folding into the inside, and vice versa. Breaking the boundaries of interior and exterior, the clean glass facade is acutely cut into the perimeter of the space to abolish the division of exterior and interior. Secured into the glass facade is a black wooden door and a two-toned square shelf to display the daily cupcake special.
Inside, a long marble top counter stretches back to a black painted wall. On the adjacent wall, a long shelf functions as a bar top for the sweet-lovers to enjoy their treat. As the shelf stretches along the wall, it breaks up into tiny shelves to display the cupcake packages in a modern singular manner.
Chiu explained that the success of the first shop has prompted Les Bébés owners to open up their second shop: Les Bebes Cafe and Bar, opening soon.
Photography by Kevin Wu