September 24th 2012 – Their brand is completely defined. Tiny labeled cosmetic bottles meticulously lined in rows mixed with an unpolished material – usually a light wood, twine netting, or cardboard. Yep, we’re talking about Aesop, who just opened their third Manhattan store in the West Village. The sculptural wooden shop is the brain child of the Melbourne based architects over at March Studio. March is well versed in the Aesop identity, as this the third store the creatives have designed for the cosmetic company.
The space is quite small, so March wanted to create a way to make the store feel and appear more spacious. The team took bleached wood and created a “rib-cage” like interior where wood slats repeat themselves to add visual depth to the store. No need to add color to the design, at Aesop, the products become design elements as they saturate the space!
(Photography: March Studio)