G-Star At Bread & Butter, Berlin
G-Star sure made a statement when they set up shop at Berlin’s Bread & Butter annual tradeshow. The concrete-like structure was constructed by the Dutch building team Fiction Factory and the Dutch production creatives at Sightline, who took inspiration from G-star’s ‘Raw’ denim collection to create their booth. The indoor/outdoor exhibition was built using raw materials such as unfinished wood and concrete, then complemented with glossy yellow accent pieces and shiny metal flooring. The team introduced circular cut-out’s in the ceiling to add white lighting, transformed motorcycle handlebars into cool hangers for the jeans, and added a cool white rhino behind glass. The indoor areas acted as a museum like display for G-Star’s urban collection, while the design of the outdoor aided in drawing people in for a relaxed social setting while interacting with G-star products in multiple types of clever displays.
(Photography: G-Star)
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2 Responses to “G-Star At Bread & Butter, Berlin”
[...] was the idea to be there as a very youthful brand. You can see a brief description HERE and many more things at the official website of Bread and Butter. You can also see more pictures at [...]
[...] i have worked for many years in the retail, & some of that time was spent in clothing. this is where i found G-Star. their clothes are awesome, they fit well, last for ever, & they have one hell of a marketing them behind them. recently at the trade show bread & butter in berlin they built an indoor / outdoor space that included a concrete structure to showcase their new line & make you feel like you were in a museum. check out more pics at knstrct. [...]