In sports world, ‘doing stairs,’ is generally a treacherous endeavor that leaves one with burning calf muscles and an overabundance of lactic acid (Cough, cough… wheeze). The Puma House, in Tokyo, is looking at stairs from a whole new angle. Located in the city’s Aoyama design district, the Puma House encompasses the brand’s press room and event zone, all in one dynamic space, allowing for exhibitions, events, fittings, product launches and other media events.
Cool, grey cement is outfitted in warm wood stairs that encircle columns and serve as a repetition of pedestals, showcasing the new sneaker line. The team at Tokyo-based, Nendo, who curated the space explains, “For our design, we placed ‘staircases’ that climb around the existing features of the space like vines. The resulting effect is a strong reminder that we exercise our bodies daily, going up and down stairs, and has a visual connection with stadium stairs and podiums, to bring in PUMA’s important relationship with sports.” Talk about stepping up their game.
(Images Provided By Nendo)
One Response to “The Puma House”